One Page Business Plan? Adelante Empresas Seminar

Adelante Empresas Business Curriculum

By Eduardo Corona

The curriculum was developed by the fusion of a number of business development programs, and an online and bibliographic research.  Also, based on the 15 years experience in working with small to medium business, I incorporated practical assignments and hands-on activities to make the students to be aware of the entrepreneurial skills to be develop through the class, as well as during business coaching activities. 

Recently, I incorporated the strategic sectioned business plan, with a strong marketing strategy training to apply in the real life of the micro business operations.

It is imperative to keep an interactive learning environment with group discussions and activities, and hands-on real life examples when teaching this curriculum.

The curriculum is designed to strengthen the Latino cultural business skills: a warm customer service, and personalized client support, as well as incorporating diverse and broader business culture (time sharpness, professional development, planning etc.)

Our Adelante Empresas curriculum is teaching the students to write a consistent business plan which includes the following sections:

Executive Summary; helping out the entrepreneurs to define their Vision (What?) and their Mission Statement (Why?), and identify objectives and goals short term, medium term and long term for their own business.

The Marketing Strategy, to describe the product/service benefits by applying the 4P’s tools (Product, Place, Price and Promotion) in order to develop a marketing message and identify the target market, and then communicates this message efficiently over the appropriate promotion channels.

The Financial Strategy is able to build bookkeeper skills to the participants, as well as help them out to identify the costs, and cash flow statement in order to verify the financial feasibility of the business.

Finally the Operations Strategy is the tool that we use to state in the business plan how the business would be efficient, also how measure the business' success applying the Triple Bottom Line values and criteria to respect People, Planet and Profit, during the business activities.

This curriculum is also an introduction to our business coaching services and Adelante Empresas Businesses Network Membership.